This was a high-level limousine and airport shuttle company ID set for a start-up company outside of Chicago. The company didn’t last, so the set is up for grabs. The symbol is a fanciful combination of the capital letters M and V combined to suggest wheels, an oncoming vehicle, luggage and headlights. Color palette is strictly black, gray and white, to communicate a luxury “black tie” brand experience. Chauffeur uniforms include the M symbol on blazer pocket and necktie. Complimentary golf-size black umbrellas are emblazoned with the logotype.

branding exercise that included a name, logo and symbol, and some uses. The original idea was to make this a luxury limousine and airport shuttle service, but then Uber came along and airport shuttles are less desirable than they once were. Uniforms and everything!