This ID set was done for Carla Ryan, a woman who consults in change management. Change, in this context, generally means downsizing, integration, or re-assignment of personnel and capital equipment, and adjusting processes and procedures to make it work. She’s been very successful at it, and boasts a truly impressive client list. Her specialty is sorting a corporate change strategy into programs and projects, and then coaching executives and management staff through the various implementation tasks. It’s not an easy thing to do, and people like Carla, who can actually make it happen, are trusted by C-level execs and institutional boards to get change projects done right the first time. The mark is a ligature where the letters C, G, and R are blended into a single typographic character. Care was taken to balance the final drawing, activate the negative spaces, and to use a basis font that would pair well with the name logo. Several color combinations were explored, leading to this dove gray/royal purple palette. The mark and logo can be used in several configurations, and the mark used alone where appropriate.