A guy who played keyboards in my band on and off for years, became a chef and started this catering business. I had to make an integrated mark (device that could be easily embroidered onto protective clothing and headwear. It also needed to be placed on menus, mailings, emails, the web site, temporary packaging and delivery vans. Normally I don’t recommend that clients work with more than 2 colors in their identity system, but this happened during a time when digital short-run printing finally became affordable, so I used black, blue and gold in all the materials except tape and food containers.