{"id":30375,"date":"2021-01-11T12:54:09","date_gmt":"2021-01-11T17:54:09","guid":{"rendered":"http:\/\/tonyfons.com\/?page_id=30375"},"modified":"2023-03-21T15:49:20","modified_gmt":"2023-03-21T20:49:20","slug":"resume","status":"publish","type":"page","link":"https:\/\/tonyfons.com\/?page_id=30375","title":{"rendered":"Resume"},"content":{"rendered":"\t\t
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Most of my colleagues know me as a thinly-disguised bass player and an enthusiastic, if not terribly accomplished, chef. However, I do offer a professional profile and some creds that may interest potential clients, employers, and the rabidly curious. For those who choose to keep reading, here’s my resume:<\/p>

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Professional Capabilities Summary<\/h4>

A brand-centric designer, writer and photographer with more than 20 years in marketing communications, I offer high-level, ready-to-use creative work, coupled with sound judgement, strategic awareness, and a strong customer service ethic.<\/p>

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Creative & Production<\/h5>

\u2022 Print and Web Design
\u2022 Writing and Editing
\u2022 Content Creation
\u2022 Packaging
\u2022 Photography, Video
\u2022 Outdoor Advertising
\u2022 Trade Show Exhibits
\u2022 Signage \/ Sign Systems<\/p>

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Operations & Admin<\/h5>

\u2022 Production Management
\u2022 Project Estimation
\u2022 Negotiation
\u2022 Research and Analysis
\u2022 Strategy\/planning
\u2022 Quality Control Support<\/p>

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Work Experience (full-time employed)<\/b><\/h5>

Senior Marketing Specialist, Genrose Stone and Tile, Inc., Middletown, CT, March 2021-January 2023<\/b><\/p>

Designed and produced product and brand collateral. Researched and wrote content for internal and external use. Provided high-resolution photography for merchandising, web and email campaigns, advertising and social media. Created and produced content for social media. Enforced brand standards across all corporate divisions. Negotiated and facilitated projects with external vendors.<\/p>

\u2022 Researched, wrote and mapped all-new website for flooring division, eliminating approximately 1\/2 of development time<\/p>

\u2022 Designed and produced internal and external messaging, signage, and sample labels to support retail and wholesale channels<\/p>

\u2022 Shot, recorded and edited high-resolution video: interviews with influential customers and product installation procedures<\/p>

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Marketing Communications Production Manager, Ultimate Nutrition, Inc., Farmington, CT, 2017-2019<\/b><\/p>

(Manufacturer and marketer of dietary supplements; 200+ product SKUs, 20+ countries, multiple languages, 90% export).<\/p>

Produced packaging, advertising, promotions, social media content and collateral. Maintained consumer and distributor web sites. Coordinated and managed domestic and international trade show exhibits. Created and implemented internal communications and training materials to support manufacturing, sales, regulatory, and quality programs.<\/p>

\u2022 Managed and coordinated 10+ branded exhibition events per year, including high-security celebrity athlete appearances and large-scale trade show exhibits in USA, Germany, India and Russia<\/p>

\u2022 Expanded athlete appearances, paid ads, and branded exhibits grew domestic sales 8% in 2016\u00a0<\/span><\/p>

\u2022 Manufacturing and Quality divisions saved approximately $28,000 per training module by producing custom training videos in-house for hygiene, safety, maintenance, and security. (Script, direct, shoot, and edit)<\/p>

\u2022 Developed, tested and implemented code-scanning data control procedure to correctly identify product labels during internal inventory transfers, eliminating catastrophic packaging production errors<\/p>

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Marketing Communications Specialist, Ultimate Nutrition, Inc., Farmington, CT, 2014-2017<\/b><\/p>

Designed and produced FDA-compliant product labels and packaging. Wrote and produced web content and advertising. Created, implemented and enforced brand identity standards. Photographed products, models, forensics and events. Produced outdoor, transit, web and email campaigns. Negotiated, facilitated and administered contracts with packaging and print vendors, IT vendors, and sponsored athletes.<\/p>

\u2022 Created and implemented paid web ad campaign to grow share in neglected female fitness enthusiast category, growing sales 81% for flavored BCAAs, and 19% for premium proteins\u00a0<\/span><\/p>

\u2022 Revised 171 product labels within 3 months. Made all labels FDA-compliant and brought required package elements to zero errors. Brought all foreign-language product labels into compliance with foreign ministry (HealthCanada, EU Codex, FSSAI) regulations<\/p>

\u2022 Consistent, systematically-produced packaging and labels reduced trademark challenges and IP legal fees, and disrupted counterfeiters, driving 11%+ gross sales growth in three major foreign markets<\/p>

\u2022 Revised site map (architecture) of distributor web site, resulting in 90% reduction in user complaints to sales<\/p>

\u2022 Created, equipped and implemented internal photography and video studio<\/p>

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Work Experience (consulting)<\/b><\/h5>

Award-winning Graphic Designer, Writer, Photographer, Self-employed, Concurrent<\/b><\/p>

Design and produce brand identity systems, environmental and museum graphics and exhibits. Design and produce education, promotion and collateral materials for fine arts and performing arts organizations. Design and produce signage and sign systems. Create email, print, outdoor and transit campaigns, web sites, and print collateral. Train and advise colleagues and clients in project estimation, contract administration and production management.<\/p>

\u2022 Hartford Stage Company subscription brochure was their highest-ever subscription-drawing instrument<\/p>

\u2022 Start-up Tilcon Corporate Comms. department was made self-sufficient within 19 months of a two-year consultancy<\/p>

\u2022 Case-bound book describing industrial design-build process won the prestigious Building Owners and Managers Association Marketing Publication Award. (Research, writing, creative direction, photography)<\/p>

\u2022 Wadsworth Atheneum educator booklets, distributed to schools throughout Southern New England, consistently raised attendance each year of campaign, and won the New England Museum Association Publication Award<\/p>

\u2022 Sikorsky CEO and senior officers used custom virtual environment photo-composites as the central deciding factor to evaluate ~$9,000,000 campus landscape renovation project proposal<\/p>

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Proficiencies:<\/h5>

Microsoft Office, Adobe InDesign, Adobe Photoshop, Adobe Illustrator, Adobe Acrobat; WordPress, Shopify, Final Cut Pro. Expert photographer with still & video experience, Expert in live sound recording and lighting. Expert in digital, offset, flexography, gravure, letterpress and screen printing techniques and processes.<\/p>

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Professional Development:<\/h5>

\u2022 EAS seminars for FDA label compliance (Nutrition and Dietary Supplements)<\/p>

\u2022 Edward Tufte\u2019s Information Design and Presentation Course<\/p>

\u00a0<\/h5>
Continuing Education:<\/h5>

\u2022 Aquent UX fundamentals<\/p>

\u2022 Advanced HTML5 and CSS3<\/p>

\u2022 WordPress integration<\/p>

\u2022 JQuery Mobile & Javascript<\/p>

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Extra-Career:<\/h5>

\u2022 Professional musician with composition and recording experience<\/p>

\u2022 Licensed Real Estate Agent, and Consultant to Commercial and Corporate Relocation firms<\/p>

\u2022 Fundraising for Dogology (pet rescue)<\/p>

\u2022 Design donor to Operation Fuel, Inc.<\/p>

\u2022 Design donor to Connecticut Historical Society<\/p>

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Freelance Clients Served Include:<\/h5>

Boston Lyric Opera<\/p>

Boston Ballet<\/p>

Connecticut Historical Society<\/p>

Hartford Stage Company<\/p>

New York Philharmonic<\/p>

Otis Elevator Company<\/p>

RM Bradley<\/p>

Sikorsky Aircraft<\/p>

Stanley Works<\/p>

Tilcon Inc.<\/p>

Yale University<\/p>

Wadsworth Atheneum<\/p>

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Education:<\/h5>

BFA, University of Hartford<\/p>

MBA, University of Connecticut<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Most of my colleagues know me as a thinly-disguised bass player and an enthusiastic, if not terribly accomplished,…<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-30375","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/tonyfons.com\/index.php?rest_route=\/wp\/v2\/pages\/30375","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tonyfons.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/tonyfons.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/tonyfons.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/tonyfons.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=30375"}],"version-history":[{"count":64,"href":"https:\/\/tonyfons.com\/index.php?rest_route=\/wp\/v2\/pages\/30375\/revisions"}],"predecessor-version":[{"id":31454,"href":"https:\/\/tonyfons.com\/index.php?rest_route=\/wp\/v2\/pages\/30375\/revisions\/31454"}],"wp:attachment":[{"href":"https:\/\/tonyfons.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=30375"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}