Brilliant professional chamber music artists New World Trio commissioned this brand mark in 2003 and they are using it today. It was implemented in print, direct mail, Print Advertising, Stationery and banners. The mark incorporates a detail from a musical staff (the five parallel horizontal lines) and three whole notes with negative stripes through them to imitate a piano keyboard. The whole notes form a somewhat dissonant E/B/F chord, which might only appear in jazz and avant-garde compositions.